Aarushi Kapoor
Brand Image Design
January 2023
The four week project started with brand research and understanding brand language used in advertising campaigns. Research insights were collected which led to the creation of a campaign idea and concept, which then informed the building of a campaign narrative. Finally, advertising campaign visuals were created to visually communicate the campaign concept and message.
Research on Fevicol revealed that the brand's target audience is carpenters and woodworkers, with a brand language emphasizing Indian culture.
The campaign narrative begins with the pre-launch question "Where is the Fevicol?" and follows the search for an answer, concluding with the statement that Fevicol is present everywhere around us.
Pre Launch for the Fevicol Campaign
Outdoor Advertisement, a question is being asked to the audience to set context for the main brand campaign.
The Fevicol Campaign
Print advertisement, there is a Fevicol bottle hidden in the visual, looking for it makes it interactive.
Print Advertisement explorations
Post Campaign
Social Media advertisement, stating that yes, Fevicol is everywhere around us even if its not visible but its there.
Social Media Advertisement explorations
