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Aarushi Kapoor

Typographic Voice
August 2022
The project involved understanding type anatomy and relationship between type, form and space, leading to designing a thematic typeface of our own

Designed a display typeface, which has irregular form and shape using aluminium wires, named ‘Tar-ed’ derived from the Hindi word tar meaning wire.

Twisted and Turned each strand of wire to create the letters
Posters show casing the display typeface
Different weights of the typeface

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